Daydrm.ai

IA APP - Fiche Technique

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Miscellaneous


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Daydrm is an AI-driven solution that aids creatives and advertising agencies in producing strategic briefs and creative concepts for their campaigns, while also addressing the associated risks of artificial intelligence.

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Description

Daydrm is an innovative marketing tool that leverages artificial intelligence to help creative professionals and agencies develop advertising strategies and creative concepts. It utilizes a vast language model that has been trained on a significant volume of human-written advertising campaigns. With its user-friendly interface, Daydrm is easy to use and enables users to save their generated ideas in custom folders. The AI-powered tool can generate ideas for various advertising formats, including YouTube viral films, experiential and live events, interactive and digital activations, Instagram user-generated campaigns, as well as headlines for social media, ads, and landing pages. However, the use of artificial intelligence in marketing campaigns comes with potential risks. Daydrm takes the associated risks seriously and has put measures in place to mitigate them. For instance, the tool ensures that all generated content aligns with the brand's core values and guidelines while also respecting local and international regulations concerning advertising.